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2022年，对于建陶行业而言注定是不寻常的一年，陶瓷人正遭遇着最寒冷的考验。

2022 is an extraordinary year for construction and ceramic industry. Practitioners across ceramic industry are all suffering from the most severe test.

但，对于爱力蒙特而言，这股寒气正逐渐转化为淬炼品牌成长的力量。

However for Element, such severity is turning into a driving power to grow brand.

因为爱力蒙特创立至今，布局的是全球建陶市场，即便面对国内建陶行业霜冻期，依旧保持乐观和谨慎的态度，在稳住基本盘的同时，寻找发展新机遇。

Since its inception, Element have been keeping a close watch on the global ceramic market. Faced with the stagnancy of domestic market, Element looks to the new opportunity as it stablizes its fundamentals at a prudent and optimistic scale.

今年以来，爱力蒙特动作频频，不仅与腾讯家居｜贝壳达成战略合作，引进其在新时代传播的先进经营理念与技术，助力品牌全面发声；而且在中国陶瓷总部的首座顶级家居体验馆TREND HUB也正式亮相登场，向社会各界、业内同行传递出品牌拒绝“冬眠”，拒绝“躺平”的最强音，展现出品牌拥有能跨越“不确定时代”，逆流而上的强劲生命力。

Starting from January this year, Element has launched many programs, including its strategic partnership with Jia360.com to introduce the advanced business vision and technology that empower the full-scale brand expansion. The debut of Trend Hub-Element’s first luxury lifestyle gallery-in CCIH also signals the loudest voice of rejecting lying-down and doldrums in brand growth to all sectors in our society—a representation of brand vivacity able to move forward against the uncertainty and downturn.

爱力蒙特还携手腾讯家居｜贝壳、新加坡合发利集团重磅发布品牌全新IP——中新设计交流。该IP的出现，引起了设计师圈层的强烈反响与广泛关注，现已吸引了全国各地300+具有影响力和代表性的设计师为“中新设计交流”赋能发声。

Element also partnered with Jia360.com and Hafary Sgp to launch a new brand IP—China Singapore Deign Communicate that gains interests and supports from 300+ influential and prestigious architects across China.

以“中新设计交流”为突破口，以TREND HUB为锚点，爱力蒙特打造全新的品牌名片，并焕新全国展厅形象与体验设计，同时，通过“终端赋能内容工厂的持续性内容生产+终端赋能团队的针对性内容输出”的组合拳打造，让终端赋能系统化，赋能行动常态化，切实解决终端服务团队的实际需求。

CSDC and Trend Hub provide an anchor and entry point for Element to celebrate the new expression of showroom and experience design using the latest brand image. The dual-engine of continuous content production of terminal-enabled content factory and targeted content delivery of terminal-enabled teams effectively addresses the needs of terminal service team using systemized terminal empowerment and routine empowerment actions.

即日起，爱力蒙特全面启动常态化终端线上赋能行动，全力以赴提升终端团队的核心竞争力、销售力、服务力，在线共享品牌各类推广资源，包括最新宣传资讯、短视频、产品应用案例、空间设计方案等，提供双微一抖、小红书等新媒体内容支持与运营帮扶指导，同时站在终端团队实际需求出发，设计开发多类培训课程，以多维度终端赋能举措，提高终端执行效果和顾客消费体验。

Element is set to fully launch a routine online empowerment project for sales terminal teams in the furtherance of improving their competitiveness, sales techniques, and service quality. Online sharing of brand campaign resources including the latest news, short video, product installation, space design, etc., will also be provided with support and guidance for content operation on WeChat, Weibo, TikTok and Xiaohongshu. A wide range of training courses targeted to terminals system’s actual needs are developed to facilitate the terminal’s delivery of projects and improve consumer experience using multiple empowerment measures.

近期，爱力蒙特新增及更新重装了专卖店近30家，分布于江苏、浙江、广东、贵州、内蒙古等11个省市自治区，其中，汕头、惠阳、泰州、镇江、南京、湖州、诸暨、义乌、重庆、石家庄、郑州、贵阳、烟台等地的专卖店已相继取得总部专业审核认证，投入经营。

Recently, Element has added, renovate and refresh nearly 30 agencies distributed across Jiangsu, Zhengjiang, Guangdong, Guizhou, Inner Mongolia and other provinces, among which those stores located in Shantou, Huiyang, Taizhou, Zhengjiang, Nanjing, Huzhou, Zhuhai, Yiwu, Chongqing, Shijiazhuang, Zhengzhou, Guiyang and Yantai have been franchised by headquarters and put into operation.

▲汕头tyc1286太阳集团店实景拍摄

余姚、乐清、嵊州、青田、温州、天津、常州、江阴、盐城、淮安、常熟、武汉、岳阳、济南、呼伦贝尔等地设计、在建的专卖店均在稳步推进过程中，今年内可陆续完工交付，待总部专业审核认证后可投入正常运营，为各地区高端消费群体提供值得信赖的优质产品和服务。

The showroom design in Yuyao, Yueqing, Shengzhou, Qingtian, Wenzhou, Tianjin, Changzhou, Jiangyin, Yancheng, Huai 'an, Changshu, Wuhan, Yueyang, Jinan, Hulun Buir and other cities and the agency stores are under construction steadily, which is expected to be completed and delivered by the end of the year. Their launch after the certification granted by headquarters will contribute to the trusted high-quality product and services provided for high-end consumer groups in all cities.

▲余姚tyc1286太阳集团店效果图

爱力蒙特此次全国各地新展厅设计均围绕“以用户体验为中心”的设计理念来展开，同时结合最新品牌形象、匹配各地实际渠道资源、客户实际需求、区域文化、地方特色等元素，增强门店与消费者的情感链接，力求让消费者在门店中，既能找到家的温馨质感，又能挑选出与心目中的家相匹配的产品。

New showroom design across various cities in China is an ultimate expression of user experience-focused idea championed by Element. A perfect adaptation of the latest brand image into channel resources, customers needs, local culture and customs develops a stronger store-consumer connection in which consumers are easily accessible to the homelike sweetness and home-fitted products while buying in stores.

今天的陶瓷人，卖出去的不应只是一片砖，而应是包含对美好生活空间的提案。

What practitioners of ceramic industry are doing right now is not just selling a piece of tile. They are promoting a vision of better living space.

五年的发展，爱力蒙特人不断探索、不断投入、不断创新、不断突破，在中国建陶行业开辟出属于自己的道路——BDD之路。

Five years of growth empowered by a commitment to endless exploration, investment,innovation and breakthrough help Element find way into a path exclusive to its own in China’s ceramic industry—Brand Driven by Design(BDD).

为保障现有和新加盟的合作伙伴的权益，实现展厅的完美呈现、终端经营服务的有效支持，以及终端赋能常态化行动的高效落地，爱力蒙特即将全线放缓品牌招商进程，将核心精力持续投入打造与高品质产品并行的新型服务商管理体系和高端圈层客户服务体系。

Element is starting to decelerate its investment attraction to ensure the legitimate interests of existing and new partners, the high-quality delivery of its showrooms, the effective supports to sales terminal services and the implementation of routine empowerment programs for terminal systems. Looking forward, Element will invest more energy and resources in building a new service provider management system and high-end customer service system centering on high-quality products.

虽然放缓招商进程，但爱力蒙特依然随时欢迎全国各地的朋友来了解、认识我们。未来，爱力蒙特将携手众多志同道合的朋友，一起打造值得被世界尊重的中国品牌，让中国制造、中国瓷砖受世界青睐，让中国设计在世界舞台上绽放光芒。

Despite the slow-down in seeking business investment, Element is still welcoming all friends across China to come to visit and connect with us. Working together with like-minded friends, Element will develop itself into a respected Chinese brand by increasing the popularity of Chinese-manufactured ceramic brand and Chinese design at world arena.